AbbVie Insight & Analytics Lead (m/f) in Wiesbaden, Germany

Insight & Analytics Lead (m/f)

Germany, Hesse, Wiesbaden

Marketing

Requisition #1805794

Primary goals, objectives or functions or outputs of this position:

  • Drive and implement strategic customer facing capabilities

  • Leading the Insight and Analytics Business Partner team as strategic partners to the brand teams and In field team

  • Leading the Insight and Analytics Analyst and Incentive process manager

  • Drive industry-leading technology, data, and analytics capabilities

  • Part of the Customer Excellence leadership team to drive the company transformation

Major Responsibilities:

  • Drive Independent analysis of secondary market data, conduction of patient models and reports for internal costumers (marketing, brand team, controlling, etc.)

  • Pro-active in house consulting to the brand team and present key recommendations on strategic projects and/or decisions

  • Drive targeting and segmentation projects, profiling, sizing analyzes, ensure IFT execution and key recommendation, incentive plan and bonus calculation

  • Investment maximization and resource allocation

  • Co create the Winning for data transformation with Global and Area

  • Optimize in Field team calls and Multi Channel Management Engagement

  • Ensure best in class execution and new launches

  • Development of the team as business partner and build the capabilities

  • Drive project with Area and Global

  • Strong leadership within Customer Excellence and within the organization to drive the company transformation

  • Provide the right insight to the business to take the right decision

Qualifications:

  • Completed university or technical college studies in the field of economics, finance or pharmaceutical

  • At least 10 years of experience in the areas of Marketing, Sales or Market Access and Business Analytics

  • Experience in sales and marketing, preferably in the pharmaceutical market environment with several years of management responsibility, for example as Regional Sales Manager

  • Strong leadership skills and people management

  • Ability to work in a matrix organization and collaboration across department

  • Strong analytical skills and strategic thinking

  • Strong presentation skills

  • Very good oral and written English skills

  • Good knowledge about the German pharmaceutical market

Key Stakeholders:

  • Local Brand team: head of business unit/brand team lead, brand team members, marketing, etc.

  • Local Customer Excellence team, learning team, pharmacovigilance, patient relations, finance, etc.

  • Global Business intelligence Team and Area

  • Market Access; Medical; Governmental affairs;

  • Finance / Controlling

  • Compliance Team

External:

  • Various vendors of Market research services and different public and private institutes providing relevant market data.

  • Among the vendors there is a particular and intense collaboration with different departments of IQVIA

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