AbbVie Market Analyst in Wellington, New Zealand
New Zealand, Wellington Region, Wellington
Enrich the patient experience by working closely with In-Field Teams to deploy marketing initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams’ related processes placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
Key Responsibilities Include :
Actively engage with multiple stakeholders in order to foster gathering of insights.
Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate campaign content, logistic support for cycle and kick-off meetings, patient-focused solutions and multi-channel and digital campaigns.
Share In-Field best practices, and support In Field Teams in their tactical executions in order to align In-Field Team activities
Support marketing colleagues in the development of Marketing materials, in gathering information for forecasting, KPI monitoring and budget tracking as appropriate.
Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning.
Bachelor’s Degree or equivalent, marketing qualifications preferred.
Sales or customer-facing experience and/or experience of working in other functions preferred.
Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
Knowledge of the pharmaceutical industry business, policies, and procedures.
Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
Knowledge of basic marketing skills and principles for conducting market research.
Digital knowledge and experience