AbbVie Brand Manager in Wavre, Belgium

Brand Manager

Belgium, Walloon Brabant, Wavre

Marketing

Requisition #1804943

Define the Brand Strategy, develop operational and tactical plans to address the needs of all stakeholders, including enriching the patient experience in collaboration with the Brand Teams and the infield Teams and execute the marketing actions related.

Key interfaces

Internal

· Brand Team members & leader

· In field Team members & leader

· Area Marketing

· Finance

· Regulatory Affairs

· Customer Excellence

· Medical

External

  • HCPs, KOLs

  • professional associations members

  • hospital pharmacists

  • Payers

  • other stakeholders as appropriate …

Tasks and responsibilities

Patient Journey

• Support the development of a robust and accurate Patient Journeyin close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

• Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational ( marketing mix action plan ) & 1-year tactical brand plan and collect inputs from cross-functional colleagues

• Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus

• Diagnose and analyse brand, competitors, market ; this includes the understanding of Patient and customers’ needs, the identification of key environment trends and demand driver in the market

• Identify where no-traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights

• Lead synthesis of insights from cross-functional teamsto developthe Brand Plan Insights Chapter

• Monitor competitors activity and key data to adjust strategic planning and tactical plan

Implementation

• Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholders groups

• Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story

• Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives ( with attention to local vs national actions, product vs services, patient interests and HCP needs) and multichannel opportunities

• Determine customer and patient segments by action and appropriate strategies

• Implements segmentation with IFT, develop segment profiles and drive development of customised materials to each segments

• Design and implementation of all Marketing activities includingInnovative Marketing tactics, Traditional and non-traditional partnerships ( where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)

• Interactive and customised content for CLM managing the CLM process and overseeing implementation of CLM activities

• Ensure all in-field materials are aligned to Strategic imperatives

Finance Forecasting and monitoring

• Expenses forecasting and tracking

• Co-lead the Forecasting

• Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities

Compliance

• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

Required skills and competencies

• Agile/ Capable to manage several indications in parallel and prioritize effectively

• Strong patient and customer focus, responding proactively to change in environment and customer needs

• Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience

• Vision and strategy/ strategic thinking

• Project management

• Tactical planning skills

• Critical thinking

• Accountability

• Effective communication and influence

• Innovation/ lateral thinking

• Confident and fluent presentation

• Manages budget, forecasting and KPI tracking, leveraging strong analytical skills

• Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders

Knowledge

• Understands the market, the patient journey ,the full range of customer and stakeholder needs , as well as issues related to the therapy area

• Cross-functional roles understanding ( market access, medical, sales, …)

• The healthcare environment and evolving landscape

• The Brand Story principle

• Channel mix techniques and ROI measurement techniques

• Financial processes & business acumen

• Competition, customer base, reimbursement and market access processes/issues

• Pharmaceutical industry business, policies and procedures

• English – Dutch – French languages (fluent)

• Principles of and opportunities for conducting market research

Basic:

Experience

• Experience of working in other functions preferred ( Finance, Medical, Market access, Sales, consulting, …)

• Knowledge/experience in Immunology is a • Master level preferred