AbbVie Brand Manager Psoriasis Arthritis in Vienna, Austria
Brand Manager Psoriasis Arthritis
Requisition # 1907168
Coordinate the PsA X-Functional Team (restricted number of members at the beginning) around a brand vision and objectives that are shared by all members.
Together with other affiliate’s functions involved (Regulatory Affairs, Medical, Market Access, Patient Engagement, Commercial), define local brand strategy, strategic priorities and action plans to achieve best launch ever in Austria.
Be the contact person with main Global and Area teams working on Upadacitinib in PsA, notably GMCO, Global Commercial Development and WE&C.
Partner effectively with the medical PsA lead in order to gain deep knowledge and understanding of all data and product profiles in PsA.
Create relationships with key external stakeholders in PsA to deepen understanding of the environment and help building successful launch strategies and tactics.
Provide/develop Customer Insights based on multiple source input collection (customer interview, market research, publications etc)
Develop Brand/Commercial strategies and tactical plans, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction
Implement tactical plans, communicate clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment)
Monitor Key Performance Indicator (KPI) results and feedback and propose strategic planning/tactics adjustment
Planning, coordination and control of event management (workshops, symposia, national congresses)
Participation in customer events, congresses and marketing-related internal events.
Bachelor’s degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
Strategic and analytical thinking skills, ability to analyze data to develop insights
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
Deep understanding of the Healthcare environment and the therapeutic area
English language proficiency verbally and in writing
Work in a Matrix Team, open exchange of ideas and teamwork
Innovation attitude/lateral thinking/thinking outside the box
We offer you a challenging, exciting position with an attractive benefit package. This position is endowed with a gross monthly income of EUR 4,000.-, depending on qualification and experience. Possibility of overpay.
Become part of our dynamic and international team that unites top talents from different backgrounds.
We look forward to your application!
Significant Work Activities and Conditions: Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Job Type: Erfahren
Equal Employment Opportunity Employer
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.