AbbVie Marketing Manager, Oncology in Taipei, Taiwan
Marketing Manager, Oncology
Taiwan, Taipei, Taipei
1 additional location
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
As Brand Team Leader (if applicable)• Lead the Brand Team around a brand vision and objectives that are shared by all members.• Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
• Continuously encourage Brand Team members’ collaboration and foster team spirit. • Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
Bachelor’s Degree with health care related background required. Oncology and MBA is a plus.
At least five years experiences in Marketing, Sales and/or Commercial Area background and experience in pharmaceutical industry.
Excellent written and verbal communication skills in English, including effective presentation skills.
Must have ability to manage multiple projects/products/indications simultaneously.
Must have effective financial, analytical and decision making skills.
Must possess ability to be a fast learner, be creative, flexible with good negotiation skills and ability to effectively work in teams.
Knowledge of regulations, compliance and legal standards impacting brand management.
Knowledge of and a tradition of success in utilizing selling skills, high-level negotiating skills, and leadership competencies in a commercial environment.
Proven track record of organizational savvy; organizational agility; and effectiveness at working with in a matrix organization (i.e. Brand teams)
Good skills in MS applications (Excel, word, outlook, PowerPoint).
Travel: Yes, 10 % of the Time
Job Type: Experienced