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AbbVie Brand Manager, HCV in Taipei, Taiwan

Brand Manager, HCV

Taiwan, Taipei, Taipei

2 additional locations

Taiwan, TaipeiTaiwan

Marketing

Requisition #1903380

PRIMARY FUNCTION/OBJECTIVE:

Leadthecomprehensionof patientexperienceinsightsacrosstheBrandandInFieldTeamand developthePatientJourneytofocus theBrandTeamonthedeliveryofpatient-centricstrategiesincludingCLMengagementandcustomizationwithinAbbViebusinesscodeofconduct,policiesandallapplicablelawsandregulations.

CORE JOB RESPONSIBILITIES:

  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.

  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.

  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.

  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.

  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.

  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.

  • Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

  • Support the Brand Team around a brand vision and objectives that are shared by all members.

  • Take accountability and responsibility for Brand Team activities and processes

PREFERRED QUALIFICATIONS:

· Bachelor’s degree or equivalent.

· Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry

· Ability to translate strategies into actionable and realistic marketing actions

· Ability to lead, motivate and coordinate cross functional teams

· Solid working knowledge of healthcare environment and evolving landscape

· Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

· Solid knowledge on finance principles and processes

· Ability to engage external stakeholders with traditional and innovative solutions

· English language proficiency verbally and in writing

Preferred :

· Demonstrated successful Sales & Marketing track record within Biotech/Pharmaceutical industry

· Background of Pharmacy, Science or Biology is a plus

· HCV marketing experience is a plus.

Key Stakeholders:

· External - Patient advocacy groups, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital);

· Internal - In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Additional Information

  • Travel: No

  • Job Type: Experienced

  • Schedule: Full-time

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