AbbVie Senior Brand Manager in Sydney, Australia
Senior Brand Manager
Australia, New South Wales, Sydney
2 additional locations
AustraliaAustralia, New South Wales
AbbVie (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world’s most complex and serious diseases. AbbVie employs approximately 25,000 people worldwide and markets medicines in more than 170 countries.
Key Responsibilities Includes:
Lead the Brand Team and drive the strategic direction of the Brand in the target indications.
Know the market and work cross-functionally to generate long-term forecasts, and filing and reimbursement strategies.
Lead the development of the Brand Plan
Drive brand awareness and revenues and lay the necessary groundwork for future launches in Oncology/ Haematology.
Lead the tactical design and implementation of Marketing initiatives to include:o Innovative tactics for the local marketo Multi-channel opportunities to strengthen campaignso Multi-stakeholder initiativeso Materials for conferenceso Sales training pieces and initiativeso Internal campaigns and meetingso Ad boards and market researcho Collaboration with cross-functional stakeholderso Local modifications, review and approval of materials
Budgetary responsibilities for ensuring promotional activities are within agreed spending limits
Select and manage external agencies required to support marketing initiative
Work with JAPAC and Global teams to deliver key initiatives locally as well as report on Australian insights and performance.
Engage with in-field team and customers in order to generate and synthesize insights
Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
Continuously encourage Brand Team members’ collaboration and foster team spirit.
Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands
Strong knowledge of haematology and/ or oncology
Solid working knowledge in haematology and/ or oncology commercialization
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Proven track record of successful leadership, management and coaching of teams and individuals
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
Professional, accountable and collaborative team player
Flexible with excellent communication skills
Degree in business or science related field
Fully conversant in Medicines Australia Code of Conduct