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AbbVie Senior Director, Market Research in Sunnyvale, California

Senior Director, Market Research

Requisition: 89-RHC-CS-0219

Location: Sunnyvale, CA

# of Openings: 1


Pharmacyclics is committed to the development and commercialization of novel therapies intended to improve the quality and duration of life and to resolve serious unmet medical needs for cancer patients. Pharmacyclics is a wholly-owned subsidiary of AbbVie (NYSE:ABBV), a global, research-based biopharmaceutical company. Oncology is a key therapeutic area for AbbVie, with a portfolio consisting of three marketed products and a pipeline containing multiple promising new molecules that are being studied in more than 200 clinical trials for over 20 different types of cancer.

More than 1,200 Pharmacyclics and AbbVie research scientists, clinicians, marketing, operations and corporate professionals work in the San Francisco Bay Area. They combine their expertise in immuno-oncology, stem cells, and cell-signaling with their knowledge of bispecific antibodies, antibody-drug conjugates (ADCs), and covalent-inhibitor technologies to discover and develop novel cancer treatments. Together, we are striving to outsmart cancer.

To learn more about us, please visit us at

General Position Summary/Purpose:

The Senior Director of Market Research will be responsible for leading primary qualitative and quantitative research and secondary data analysis efforts in support of in-line indications, new indications, and business development. This person will be a a strategic partner to the leadership team as well as to the brand marketing team collaborating across cross functional teams, including leaders in commercial, finance, and business development. He/she will be responsible for working independently to identify, prioritize and find solutions for the key insights needs for the commercial organization.

The SD will lead a team who manages research and analysis of US and global markets, competition, product mix, and specified product markets. Market Research provides strategic, cumulative and in-depth market data, insights and recommendations to key stakeholders and functions; helping such business partners/stakeholders to make optimal informed strategic and operational decisions regarding their business strategies, plans, tactics and goals.

Key Accountabilities/Responsibilities:

Project Design & Execution

  • Work with the leadership team to understand the strategic issues, both current and in the future, design research to answer the questions, partner with alliance partners and the brand team to convince them of the need, lead the execution of the project, and deliver insightful results

  • Design, conduct (with vendors), analyze results, and report out primary market research, qualitative and quantitative, with defined business impact

  • Develop innovative ways of doing research and triangulate results across various sources to come up with a holistic solution to inform decision making

  • Partner with forecasting, translate primary and secondary insights, including market research into key, long-range patient-based forecasts

  • Act as consultant to partners/stakeholders across sales/marketing, managed care marketing, clinical, research, regulatory, finance, manufacturing, and others. Build relationships within Pharmacyclics and partner organizations to support strategic decision-making across functional areas

  • Provide a holistic, objective and analytical viewpoint of the market and commercial opportunities through ongoing situation analysis and understanding issues including understanding market dynamics, customer needs, and competitive activities

  • Strategic Projects: Drive analytics for planned and ad hoc strategic projects including scenario analysis to help drive key strategic decisions for the business. Some examples include developing go-to market scenarios and ad hoc primary research etc.

  • Translate strategic vision into tactical action, identify the highest impact ideas and plans and focus efforts by resource allocation

  • Assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives


  • Develop presentations with clear story lines, communicating key insights and recommendations while integrating data sources and existing team knowledge

  • Ability to lead presentations in front of senior executives of Abbvie/Pharmacyclics

  • Develop effective ways of communicating results to leadership team, who are short on time but still need to know the key insights

Team Management

  • Hire, manage and develop direct reports

  • Manage a team of 2 direct reports and vendor teams on an as-needed project basis

  • Ability to develop and maintain strong team, including external partners, relationships while driving for positive results

  • Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution


  • Constantly innovate approach to MR and identify new vendors with better/newer capabilities to enhance the MR offering

  • Implement ways to summarize results across studies and over time to key questions and hypotheses to answer business questions

  • Develop a robust, repeatable, and implementable approach for qualitative insight generation – and help the leadership team better understand the market


  • Bachelor’s Degree or equivalent

  • Master’s/PhD/MBA degree in a marketing/ analytics field strongly preferred

  • Minimum of 15 years’ experience in market research, business development, strategic consulting or other analytical work in the pharmaceutical, biotech or related industries.

  • Previous experience managing primary market research projects and analysis, both qualitative and quantitative

  • Excellent oral, written and presentation skills

  • Ability to travel approximately 30% of the time

  • Experience in supporting launch products and/or new launch indications with primary market research

  • Previous experience in oncology is required and experience specifically in hematology is a plus

  • Demonstrated success defining business information and insight needs and translating those to specific reports.

  • Strong cross-functional team management expertise to drive implementation and business results

  • Demonstrated analytical skills and the ability to think strategically and solve problems

  • Proven ability to collaborate and drive performance in a fast-paced environment

  • Ability to do hands-on work with commercial data ,including IQVIA and Symphony claims data and/or SPP demand data is a plus

  • Experience working closely with field sales org.anizations to implement marketing programs with measurable business impact

  • Outstanding project management and budget management skills

  • Ability to effectively manage multiple competing priorities

  • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

  • Strong interpersonal skills and excellent verbal and written communication skills

  • Experience with the management of budgets and vendors

  • Excellent oral, written and presentation skills

  • Ability to travel approximately 30% of the time

  • Experience in supporting launch products and/or new launch indications with primary market research

  • Previous experience in oncology is required and experience specifically in hematology is a plus

Equal Opportunity Employer Minorities/Women/Veterans/Disabled