AbbVie Senior Brand Manager, HCV in Shanghai, China

Senior Brand Manager, HCV

China, Shanghai, Shanghai

Marketing

Requisition #1802433

Key Responsibilities Include

Marketing Planning

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information

  • Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals

  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally

  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc

  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

  • Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image

  • Direct the product promotion and growth initiatives to attain increasing of market share

  • Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines

  • Work with other function management team to ensure the cross functional alignment of product strategies

  • Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

  • Identify the opinion leaders in the therapeutic area

  • Lead to build and maintain professional relationship with KOLs

  • Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products

  • Develop the loyalty speakers from KOLs

Cost Control & Monitoring

  • Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business

  • Monitor and control marketing expenses in line with budget on monthly basis

  • Modify and manage expenses allocation to regions

Qualifications:

  • Industry experiences: Minimum 5 years working experience in Pharmaceutical industry

  • Minimum 3 years working experience on product management or marketing

  • Minimum 1 year sales management background is preferred

  • Biologics experience a plus. Experience in Gastro, Liver, CV, Urology, CNS, Vaccine, etc. is a plus

  • Language Skills: Fulent in English both oral and written

  • Computer Skills: Working knowledge, especially good at Excel and PowerPoint

  • Mobility: Willing to travel frequently

  • Other Special requirement:

  • Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus

  • Good understanding of business and product knowledge with marketing sense

  • Strong communication and presentation skill with excellent interpersonal sense

  • Experienced project management background in pharmaceutical company

  • Strong analytical skills including business and financial management

  • Autonomy/Independence, Assertiveness; a polished professional presence is essential

  • Should be self-motivated, creative and well organized