AbbVie Marketing Manager, Hema in Shanghai, China
Marketing Manager, Hema
China, Shanghai, Shanghai
Requisition # 1906853
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
As Brand Team Leader (if applicable)• Lead the Brand Team around a brand vision and objectives that are shared by all members.• Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
• Continuously encourage Brand Team members’ collaboration and foster team spirit. • May be responsible for people leadership of other brand team members• Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
Bachelor’s degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)
Preferred:• Marketing track record of success within FMCG, Media and/or Digital/IT industry• Sales track record of success within biotech/pharmaceutical or any other industry
Travel: Yes, 25 % of the Time
Job Type: Experienced
Equal Employment Opportunity Employer
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.