AbbVie Associate Brand Manager, SC in Shanghai, China

Associate Brand Manager, SC

China, Shanghai, Shanghai

1 additional location

China, Shanghai

Marketing

Requisition #1901912

  • Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.

  • Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.

  • Optimize channel mix for Marketing and cross-functional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.

  • Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM.

  • Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.

  • Develop and propose marketing inputs to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.

  • Bachelor’s Degree or equivalent.

  • Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.

  • Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.

  • Digital knowledge and experience

  • Knowledge of the pharmaceutical industry business, policies, and procedures.

  • Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.

  • Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.

  • English language proficiency verbally and in writing (for all non-English speaking countries)

Preferred:• Master’s degree and/or specific marketing qualifications

Additional Information

  • Travel: Yes, 25 % of the Time

  • Job Type: Experienced

  • Schedule: Full-time

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