AbbVie Market Research in Seoul, South Korea
South Korea, Seoul, Seoul
To plan, implement, manage market researches for the understanding of the market potential, key stakeholder’s behavior or decision pattern, brand awareness, as well as individual core product as assignment.
To collect, analyze data & information on competitors, prices, sales, and methods of marketing and distribution for making decision.
CORE JOB RESPONSIBILITIES:
To conduct market research on key stakeholder’s opinions and marketing strategies, collaborating with Marketing Dept. as requirement in market research.
To set up effective market research process for cost and time effectiveness for the company
To measure the effectiveness of marketing, sales force and communications programs and strategies.
To collect and analyze data on key stakeholder’s preferences, needs, and behavior to identify potential markets and factors affecting product demand.
To prepare reports of findings, illustrating data graphically and translating complex findings into written text. (IMS, KPIS, etc)
To consolidate data & information on competitors and analyze their prices, sales, and method of marketing and distribution.
To forecast and track marketing and sales trends, analyzing collected data. (in-line product and new product forecasting)
To monitor industry statistics and provide trends & insights.
To develop and maintain effective working relationships with marketing Dept. and research agency to support current and future business activities and ensure the most benefit return for the company
To receive job assignment by Commercial Excellence manager spontaneously.
At least 3 years’ experience in the market research
Excellent interpersonal skills, with an ability to effectively interact with a diverse team of people