AbbVie Market Research in Seoul, South Korea

Market Research

South Korea, Seoul, Seoul

Marketing

Requisition #1803344

PRIMARY OBJECTIVE:

  •  To plan, implement, manage market researches for the understanding of the market potential, key stakeholder’s behavior or decision pattern, brand awareness, as well as individual core product as assignment.

  •  To collect, analyze data & information on competitors, prices, sales, and methods of marketing and distribution for making decision.

CORE JOB RESPONSIBILITIES:

  •  To conduct market research on key stakeholder’s opinions and marketing strategies, collaborating with Marketing Dept. as requirement in market research.

  •  To set up effective market research process for cost and time effectiveness for the company

  •  To measure the effectiveness of marketing, sales force and communications programs and strategies.

  • To collect and analyze data on key stakeholder’s preferences, needs, and behavior to identify potential markets and factors affecting product demand.

  • To prepare reports of findings, illustrating data graphically and translating complex findings into written text. (IMS, KPIS, etc)

  •  To consolidate data & information on competitors and analyze their prices, sales, and method of marketing and distribution.

  •  To forecast and track marketing and sales trends, analyzing collected data. (in-line product and new product forecasting)

  • To monitor industry statistics and provide trends & insights.

  •  To develop and maintain effective working relationships with marketing Dept. and research agency to support current and future business activities and ensure the most benefit return for the company

  •  To receive job assignment by Commercial Excellence manager spontaneously.

EDUCATION/QUALIFICATIONS/EXPERIENCE:

  •  University graduated

  •  At least 3 years’ experience in the market research

  •  Excellent interpersonal skills, with an ability to effectively interact with a diverse team of people