AbbVie Brand Manager, Oncology in Petaling Jaya, Malaysia
Brand Manager, Oncology
Malaysia, Selangor, Petaling Jaya
Implement a marketing and sales strategy for one or more of the organization’s products/services to meet established sales or market share targets.
Primary deliverables of role; its scope; budgetary control (operating/capital), impact on strategy, policy, business or people relationships
Propose, develop and deliver localized strategy in-line with global product strategy, communicating latest internal/external factors that impact the business on a local basis.
Propose and develop marketing/launch plans with build-in local controls, in-line with global product strategy for local promotions, product branding and etc.
Continuously monitor and analyze competitive set, assess risks and opportunities, proposing changes in product strategy.
Drive marketing programs and deliver on product objectives.
Provide training and timely product updates to the sales team
Develop promotional aids to support brand building process
Regularly monitor to ensure accurate product messaging reaches the target customers
Propose and manages annual product promotional expenditure to agreed targets
Prepare and complete Division’s annual business planning process cycles ( Plan, Update, Brand Strategy Plan and No Numbers Long Range Plans)
Perform forecasting on monthly ADS, with appropriate resource allocation and ensure compliance within the range of KPIs required on Supply Chain Management
Coordinate with distributor (ZP/DKSH) to enhance their efficiency levels.
Maintain close familiarity with market conditions
Evaluate opportunities for our existing and new products
Build and maintain good relationship with customers and coach Sales Executives
- Ensure overall spend within agreed promotional budget and concern about maximum ROI
Administrative and Other Responsibilities
Provides reports for senior managements as required.
Monitor Sales executives’ monthly sales performance and provide recommendations to improve their productivity and activities.
Conduct regular effective sales meetings
Ensures sales force reports and records of all sales teams and kept up to date and accurate
Check monthly expense reports to ensure they are correct and accurate and were incurred for appropriate business purposes.
Other responsibilities as required by Management
Degree of change & uncertainty; level of influencing required; degree of matrix working
Results-oriented with a strong track record in specialty products setting.
Comprehensive industry knowledge.
Good knowledge of computer based programs including spreadsheets and graphics.
Possess own transport with valid license
Willing to travel Malaysia and Brunei and work independently.
Tertiary qualifications in a Business or Science Discipline or equivalent
Min 2 years pharmaceutical/marketing experience
Sound understanding or qualifications in marketing related principles.
Team player with good working attitude.
Good interpersonal and communication skills
Innovative and open to new ideas
High integrity and transparency