AbbVie Market Research Manager II - Primary & Analytics Hybrid Role in North Chicago, Illinois
AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie at https://twitter.com/abbvie on Twitter, Facebook at https://www.facebook.com/AbbVieCareers/ or LinkedIn at https://www.linkedin.com/company/abbvie/jobs .
As a leader on the Marketing Research and Analytics team supporting designated therapeutic area(s), this individual will play an important role leading primary research, CI, and analytics. This individual will closely collaborate with internal stakeholders from Brand Marketing, Sales, Market Access, Patient Services, and Finance/Forecasting to conduct custom primary as well as secondary market research and data analytics that identify commercial opportunities and threats, support the development of strategies and tactics, provide data analytics support, and provide thought leadership to internal stakeholders and direct report.
Key Job Responsibilities Include
Act as key business and IBT partner for designated therapeutic area(s).
Think outside the box to challenge how we think about the designated therapeutic area(s).
Act as primary research, CI, and analytics lead for designated therapeutic area(s).
Become a trusted advisor to designated therapeutic area(s) leadership, guiding commercial brand strategy, and advising tactical initiatives based on superior customer insights.
Conduct in-depth CI on competitive activity in any space we compete in.
Ability to handle budget limitations, and think creatively/outside of the box to develop inexpensive ways to answer key business questions.
Collaborate with and influence the leadership and brand team to drive greater business outcomes.
Create, maintain, and ensure timely execution of the marketing research, CI, and analytic and data purchase plans for designated therapeutic area(s), driving alignment with brand strategy and adapting to evolving business needs.
Possess a well-versed understanding of custom research methodologies. Is highly proficient at supplier/stakeholder management, and lead custom research programs to deliver compelling strategic and tactical insight.
Demonstrates awareness, use and integration of secondary data sources, integrating findings across studies to provide strategic insight, and guiding research decisions based on applicability and limitations of primary versus secondary research.
Demonstrates awareness, use and integration of Competitive Intelligence in this ever changing landscape, and integrates findings across CI reports/alerts to provide strategic insight, while guiding business decisions and highlighting the key CI implications.
Conducting analytics through the integration of complex datasets; including assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics.
Leverage both primary research and secondary data to track market, brand and media performance; providing performance assessment, optimization opportunities and inform forecasting.
Lead the insight discovery process to uncover and define motivating insights across the customer base.
Inform the brand planning process based on a deep understanding of marketplace performance, competition, all stages of the patient journey, as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps.
Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
Interact with Centers of Excellence within the Marketing Analytics and Business Insights department (Advanced Analytics, Payor Analytics) to develop and convey to commercial teams a holistic perspective relative to commercial influences.
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
BA or BS degree required.
6+ year’s relevant marketing research experience, with at least 4 years client-side marketing research experience. Proficient strategic thinking capabilities and equally thoughtful tactical execution skills.
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Proven ability to identify, address, and influence customer needs.
Proven ability to distill complex information into concise and impactful messages/presentations.
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives.
Advanced knowledge of custom research methodologies
Advanced knowledge of CI landscape and analysis/pull through
Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers is required
Proven experience as an integral member of a high performing work team.
Master’s degree / MBA
Pharmaceutical Industry experience
Previous experience in a consultative role a plus
AbbVie is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories. The Company's mission is to create an innovation-driven, patient-focused specialty biopharmaceutical company capable of achieving sustainable top-tier performance through outstanding execution and a consistent stream of innovative new medicines. AbbVie employs approximately 29,000 colleagues worldwide and markets medicines in more than 170 countries.
Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Yes, 15 % of the Time
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.