AbbVie Associate Director, Neuroscience in North Chicago, Illinois
Associate Director, Neuroscience
USA, Illinois, Lake County
Reporting to the Global Marketing Director and the Global Brand Team Lead for Neuroscience, this position is responsible for leading the development of specific parts of the global integrated brand strategy for a launch assets (e.g. specific anchors of the 1-7-5 approach) as well as being an active contributor to the full continuous one integrated brand plan (Early Brand Plan to Launch Readiness Plan). This position is also accountable for leading cross-functional development and execution of specific strategic imperatives (e.g. marketing strategies) and tactics by gaining alignment at the Global, Area, and Country/Affiliate level. Collaborates, engages and in specific cases leads a cross functional team, which includes (but not limited to): Market Access, Medical Affairs, Finance, Regulatory Affairs, Legal, Supply Chain, Health Economics and Outcome Research, GCD, R&D, Public Affairs, Medical Review, Business Intelligence, OEC, and Learning.
In addition to the above, key Responsibilities Include:
As part of launch team and after appropriate on-boarding,representing commercial voice and insights in at least onecross-functional team related to asset strategy development (e.g. labelstrategy team or value/access team).
Actively participating or leading parts of the one continuous brandplan development for the Launch Asset, ABBV-951
Leading or actively participating in cross-functional teams inorder to create or identify commercial opportunities that advance effortstowards the brand objectives and goals.
Generating marketing insights that inform strategic and tacticalplans for Duodopa and/or new launch asset ABBV-951.
Assisting or leading cross-functional co-creation sessions withaffiliates or other strategic partners, and helps to build the 5-year integratedbrand plan. Leads or is an activecollaborator in the development and execution of 1-year functional and tacticalplan (including routine assessment and analytics of the evolvingcompetitive landscape)
Engaging with internal and external stakeholders—e.g. AssetStrategy Team members, members of TASC, GMCO Specialty Vice-President orVice President, Area and Affiliate Cross-Functional Leads and globalExternal Experts respectively.
Developing marketing tools/resources and advancing them efficientlythrough the formal medical and regulatory approval process.
Managing budgets and maximizing limited resources
Working with vendors and other agencies
Minimum of 5 years of pharmaceutical marketing
Competency of the 1-7-5 integrated brand planning model
Competency in current medical and regulatory approval process
Proven track record of effectively leading or working incross-functional teams and matrix environments
Proven track record of building strategies and initiatives for aportfolio of products
Strong written and verbal communication skills
Strong quantitative skills
Able and willing to travel internationally (up to 30% of time)
Preferred Experience (in addition to Basic):
MBA or advanced degree
Global and Affiliate/Country experience
Previous relevant experience from neuroscience
Actively worked in a launch experience
Sales, Market Access, or other relevant experience that complementsthe marketing role
Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 25 % of the Time
Job Type: Experienced
Job Level Code: M