AbbVie Brand Manager Gastroenterology in Mascot, Australia
Brand Manager Gastroenterology
Australia, New South Wales, Mascot
To assist in the development of annual marketing plans, co-ordinate their successful implementation and grow the long term sales, profit and market share position for assigned products within the context of the overall Corporate Business Plan.
Lead and support the development, translation and execution of a multichannel marketing strategy to ensure strategic and business objectives are met.
Engage with in-field team, and customers in order to generate and synthesize insights
Support the development of the Brand Plan and measure the delivery of the tactics.
Lead the tactical design and implementation of Marketing initiatives to include:o Innovative tactics for the local marketo Multi-channel opportunities to strengthen campaignso Multi-stakeholder initiativeso Materials for conferenceso Sales training pieces and initiativeso Internal campaigns and meetingso Ad boards and market researcho Collaboration with cross-functional stakeholderso Local modifications, review and approval of materials
Manage budget to ensure promotional activities are within agreed spending limits
Select and manage external agencies required to support marketing initiative
Work with JAPAC and Global teams to deliver key initiatives locally as well as report on Australian insights and performance.
Actively contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team
Tertiary qualification in business or science related field
Strategic brand planning processes
Marketing fundamentals & theory
Understanding the role of sales teams in the marketing process
Product life cycle management
Fully Conversant in Medicines Australia Code of Conduct
Digital marketing (desirable)
How the PBS system works (desirable)
Experience and Skills Required:
Minimum 2 years' healthcare/marketing experience
Business analytics- Turning market data into key insights
Managing complex campaigns
Multichannel exposure- print, digital, sales force
Managing agency relationships
Effective collaboration with sales teams, deploying brand tactics and translating strategy into action
Effective collaboration with cross functional stakeholders
Demonstrated excellence in execution
Professional, accountable and collaborative team player
Launch experience (desirable) Leadership Attributes: All for One AbbVieClear and CourageousDecide Smart and SureAgile and AccountableMake Possibilities RealTeam player, inspires others, ability to influence, can lead without authority, growth mindset (optimistic), highly self aware, curious, resilient, strong stakeholder management.
Travel: Yes, 10 % of the Time
Job Type: Experienced