AbbVie Manager, Promotional Analytics - Immunology in Lake County, Illinois
Manager, Promotional Analytics - Immunology
USA, Illinois, Lake County
The Manager, Promotional Analyticsis to provide analytic leadership and integrate marketing and sales information to:
Strengthen the Brand and Sales teams understanding of marketplace performance and opportunities through tracking and analysis of physician, account and competitive data at a national and sub-national level
Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution
Support current and future Immunology portfolio and identify launch and competitive defense opportunities
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
Key AbbVie Responsibilities:
Conduct national and sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership.
Solid understanding of various data sets leveraged by Sales and Marketing organizations
Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
Effectively communicate results of complex analytical models and influence action to improve brand performance
Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
Partner with MABI colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.
Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred.
This position requires 4-6 years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies, and 6-8 years of professional experience. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
Demonstrates strong project management skills and ability to multi-task.
Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred.
Bachelor’s Degree required; degree in Business Administration, Statistics, Economics or similar preferred.
Master’s Degree preferred.
Previous Pharmaceutical experience preferred.
Key AbbVie Competencies:
Strong communication, presentation and inter-personal skills.
Strong planning and organization skills.
Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, MABI).
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Job Type: Experienced