AbbVie Global Marketing Director - HCV in Lake County, Illinois
Global Marketing Director - HCV
USA, Illinois, Lake County
1 additional location
Drives marketing strategy for HCV products. Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.
Key responsibilities include:
Demonstrate ability to understand the market by using high-quality data sources, be able to measure and segment it, selecting optimal target audiences
Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand
Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization
Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution
Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation
Develop and provide input to various brand strategic projects and provide support to the strategic business plan
Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility
Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics
Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)
Lead and coach direct reports
At least 10 years of relevant experience within the pharmaceutical industry – Specialty Sales, Marketing, Business Unit leadership affiliate experience required
Bachelor’s Degree required. Advanced degree (e.g. MD, PharmD) preferred
Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization
Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.
Just have the ability to effectively collaborate with, motivate and influence variouslevels/grades within the organization and outside of the organization.
English fluency both verbal and written
Experience with HCV is required
Be recognized for creativity and innovative mindset preferred
Eager to travel (30%-50% of professional workload)
Successful candidate to be based in North Chicago Area
AbbVie is an Equal Employment Opportunity employer: At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 50 % of the Time
Job Type: Experienced