AbbVie Global Marketing Director - HCV in Lake County, Illinois

Global Marketing Director - HCV

USA, Illinois, Lake County

1 additional location

USA, Illinois

Marketing

Requisition #1901875

Drives marketing strategy for HCV products. Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.

Key responsibilities include:

  • Demonstrate ability to understand the market by using high-quality data sources, be able to measure and segment it, selecting optimal target audiences

  • Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand

  • Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization

  • Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution

  • Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation

  • Develop and provide input to various brand strategic projects and provide support to the strategic business plan

  • Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility

  • Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics

  • Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)

  • Lead and coach direct reports

  • At least 10 years of relevant experience within the pharmaceutical industry – Specialty Sales, Marketing, Business Unit leadership affiliate experience required

  • Bachelor’s Degree required. Advanced degree (e.g. MD, PharmD) preferred

  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy

  • Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization

  • Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.

  • Just have the ability to effectively collaborate with, motivate and influence variouslevels/grades within the organization and outside of the organization.

  • English fluency both verbal and written

  • Experience with HCV is required

  • Be recognized for creativity and innovative mindset preferred

  • Eager to travel (30%-50% of professional workload)

  • Successful candidate to be based in North Chicago Area

Additional Information

  • AbbVie is an Equal Employment Opportunity employer: At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

  • Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

  • Travel: Yes, 50 % of the Time

  • Job Type: Experienced

  • Schedule: Full-time