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AbbVie Global Marketing Director - HCV in Lake County, Illinois

Global Marketing Director - HCV

USA, Illinois, Lake County

1 additional location

USA, Illinois

Marketing

Requisition #1901875

Drives marketing strategy for HCV products. Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.

Key responsibilities include:

  • Demonstrate ability to understand the market by using high-quality data sources, be able to measure and segment it, selecting optimal target audiences

  • Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand

  • Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization

  • Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution

  • Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation

  • Develop and provide input to various brand strategic projects and provide support to the strategic business plan

  • Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility

  • Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics

  • Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)

  • Lead and coach direct reports

  • At least 10 years of relevant experience within the pharmaceutical industry – Specialty Sales, Marketing, Business Unit leadership affiliate experience required

  • Bachelor’s Degree required. Advanced degree (e.g. MD, PharmD) preferred

  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy

  • Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization

  • Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.

  • Just have the ability to effectively collaborate with, motivate and influence variouslevels/grades within the organization and outside of the organization.

  • English fluency both verbal and written

  • Experience with HCV is required

  • Be recognized for creativity and innovative mindset preferred

  • Eager to travel (30%-50% of professional workload)

  • Successful candidate to be based in North Chicago Area

Additional Information

  • Significant Work Activities and Conditions: N/A

  • Travel: Yes, 50 % of the Time

  • Job Type: Experienced

  • Schedule: Full-time

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