AbbVie Associate Director, Global Marketing Director, HCV in Lake County, Illinois
Associate Director, Global Marketing Director, HCV
USA, Illinois, Lake County
1 additional location
Key responsibilities include:
Demonstrate ability to understand the market, be able to measure and segment it, select optimal target audiences and position effectively the products for the target segment
Develop internal relations to ensure teamwork with different functions related to the brand and be able to ensure the brand strategy is consistent and harmonized across the organization
Partner with development and regulatory affairs teams to ensure commercial input is provided and alignment on key brand priorities is guaranteed
Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution
Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation
Develop and provide input to various brand strategic projects.
Provide support to the strategic business plan.
Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
Create high-impact promotional material that supports strategic brand objectives.
Manage advertising/ promotion projects within assigned budget.
Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
Effectively manage projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory guidelines are followed.
Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
Effectively direct research team efforts in primary research projects.
7+ years of relevant experience within the pharmaceutical industry required with 3 years of marketing experience
Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent
planning and organization skills to support brand objectives.
Must have the ability to effectively collaborate with, motivate and influence various
levels/grades within the organization and outside of the organization.
English fluency both verbal and written
Experience with HCV is highly needed
Be recognized for creativity and innovative mindset preferred
Eager to travel (30%-50% of professional workload)
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Travel: Yes, 50 % of the Time
Job Type: Experienced