AbbVie Associate Director, Global Marketing Director, HCV in Lake County, Illinois

Associate Director, Global Marketing Director, HCV

USA, Illinois, Lake County

1 additional location

USA, Illinois

Marketing

Requisition #1809382

Key responsibilities include:

  • Demonstrate ability to understand the market, be able to measure and segment it, select optimal target audiences and position effectively the products for the target segment

  • Develop internal relations to ensure teamwork with different functions related to the brand and be able to ensure the brand strategy is consistent and harmonized across the organization

  • Partner with development and regulatory affairs teams to ensure commercial input is provided and alignment on key brand priorities is guaranteed

  • Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution

  • Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation

  • Develop and provide input to various brand strategic projects.

  • Provide support to the strategic business plan.

  • Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

  • Create high-impact promotional material that supports strategic brand objectives.

  • Manage advertising/ promotion projects within assigned budget.

  • Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.

  • Effectively manage projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory guidelines are followed.

  • Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.

  • Effectively direct research team efforts in primary research projects.

  • 7+ years of relevant experience within the pharmaceutical industry required with 3 years of marketing experience

  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy

  • Bachelor’s Degree

  • Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent

  • planning and organization skills to support brand objectives.

  • Must have the ability to effectively collaborate with, motivate and influence various

  • levels/grades within the organization and outside of the organization.

  • English fluency both verbal and written

  • Experience with HCV is highly needed

  • Be recognized for creativity and innovative mindset preferred

  • Eager to travel (30%-50% of professional workload)

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Additional Information

  • Travel: Yes, 50 % of the Time

  • Job Type: Experienced

  • Schedule: Full-time