AbbVie Brand Manager Rheumatology in Hoofddorp, Netherlands

Brand Manager Rheumatology

Netherlands, North Holland, Hoofddorp

Marketing

Requisition #1708868

For nearly two decades, AbbVie Immunology has led the way in developing treatment options that address some of the world’s most difficult, unmet health needs. We continually build on our clinical and in-market experience with HUMIRA whilst developing novel solutions and breakthrough therapies in immunology for patients with difficult to treat diseases like rheumatoid arthritis.

The vision for UPADACITINIB is a giant leap forward that must deliberately connect to our past through our reputation and leadership in rheumatology. UPADACITINIB has the potential to be a best-in-class agent that is differentiated in many ways, so our focus on a patient-centric unmet need will be critical.

Purpose Statement

Lead the comprehension of patient experience insights across the Brand and In-Field Team, and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Main Responsibilities

  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.

  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.

  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.

  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.

  • Conduct Infield activities with selected key stakeholders and External Experts in the rheumatology environment.

  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.

  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.

  • Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (with Brand Team Leader / BUM Rheumatology), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

Key Stakeholders

  • External: Influential physicians, Key Opinion Leaders (hospital and in-field), pharmacists, others depending on brand plan

  • Internal: In-field team members, Business Unit Managers, Commercial Directors, Brand Team Members, Regional Strategic Business Managers,Area Commercial, Affiliate Management Team

  • Bachelor’s degree (minimum) or equivalent

  • Relevant experience with proven track record of success in marketing preferably within biotech / pharmaceutical industry and preferable in Rheumatology.

  • Ability to translate strategies into actionable and realistic marketing actions

  • Ability to lead, motivate and coordinate cross functional teams

  • Solid working knowledge of healthcare environment and evolving landscape

  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

  • Multi-Channel experience

  • Launch experience

  • Solid knowledge on finance principles and processes

  • Strong communication skills (both interpersonal and public speaking)

  • Team player, must enjoy working in a complex matrix environment

  • Fluent in Dutch and English (written/spoken)

Ways We Work / Leadership Attributes

All For One AbbVie – Decide Smart & Sure – Agile & Accountable – Clear & Courageous – Make Possibilities Real