AbbVie Brand Manager Gastroenterology in Hoofddorp, Netherlands
Brand Manager Gastroenterology
Netherlands, North Holland, Hoofddorp
AbbVie is an ambitious health business where people and quality of life come first. The experience of illness is personal, so we care about the things that matter to patients. As market leader, we team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.
Gastroenterology / Role introduction
For nearly two decades, AbbVie Immunology has led the way in developing treatment options that address some of the world’s most difficult, unmet health needs. We continually build on our clinical and in-market experience with HUMIRA whilst developing novel solutions and breakthrough therapies in immunology for patients with difficult to treat diseases.
We are committed to further establish programs in autoimmune disease areas where AbbVie has a renowned legacy – rheumatoid arthritis, psoriasis, psoriatic arthritis, Crohn’s disease and ulcerative colitis – and novel programs in new disease areas where there are limited treatment options, including lupus, celiac disease and osteoarthritis.
We are looking for a Band Manager Gastroenterology to further strengthen our Immunology team.
As the Brand Manager Gastroenterology you understand what motivates our customers and build our brand in line with the needs of a fast changing and dynamic healthcare environment. You have proven experience maximizing audience reach through multichannel marketing.
Objectives / Role overview
Becoming a core member of the Brand Team and leading the understanding of insights across the Brand Team;
Developing the Patient Journey to focus the Brand Team on delivery of patient-centric strategies.
Key responsibilities Include:
Develop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints;
Facilitate cross-stakeholder discussion to strengthen insights; pro-actively collaborate with multi-disciplinary Brand Team colleagues, engage critical opinion leaders from all customer groups;
Determine brand positioning and populate the Brand Plan Insights Chapter;
Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives;
Lead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for each;
Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story;
Consolidate the 1-year tactical Brand Plan, cooperating with cross-functional colleagues;
Guide the design and implementation of all Marketing activities (Innovative, Multi-channel).
Skills and behaviors
Champions patient empathy within the Brand Team/Marketing function. Translates this into patient-centric strategies and tactics; has strong customer understanding, effectively tailors messages to target audience;
Leads strategic thinking and effectively manages projects and team members to ensure successful delivery of Marketing-led initiatives which includes promotional mix and cross channel thinking;
Demonstrates tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking);
Develops and nurtures innovation/ lateral thinking, able to develop appropriate solutions to complex problems; leveraging strong analytical skills;
Presents confidently and fluently.
Experience in channel mix techniques; financial processes & business acumen; competition, customer base, reimbursement and market access processes/issues;
Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.); experience in other functions preferred, including sales experience (any industry);
Experience in leading and developing people and building effective working relationships with a broad range of cross-functional stakeholders;
Fluent in Dutch and English;
BSc or MSc (marketing qualifications preferred).
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