AbbVie Marketing Manager- Oncology-LATAM in Lake County, Illinois
Key Responsibilities: * Responsible for core marketing projects and business processes for the Oncology Franchise Team * Work in close collaboration with other Brand team members and foster team spirit * Implement effective leadership, management and coaching of marketing peers responsible for the brands in the affiliates within the region * Represent the brand with internal and external stakeholders, play a lead role in the development and execution of brand positioning and messaging to achieve the established goals * Operate quickly and decisively in a fast paced, demanding environment * Responsible for working closely with Medical Affairs, Market Access, Sales, and HEOR to ensure execution of one vision for the brand commercially
Strategy: * Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel) * Ensure alignment between Global, Area and Affiliates Strategies * Support Affiliates to assess market opportunity of all Oncology therapeutic areas * Support Affiliates to develop Business Cases, Brand Plans and 5-year Plans (LRP) for products * Develops AREA Brand Plan and 5-Year Plan for the Oncology Franchise * Leader in contributing to development and implementation of Segmentation/Targeting in the Area
Tactical Management & Execution: * Drive multi-stakeholder initiatives within the overall Oncology Franchise strategy (all assets) * Drive Launch Excellence across Area Affiliates, with a focus on patient needs (Patient Journeys) * Maximize net sales and division margin through the effective management and execution of launch activities and implementation of the Commercial Brand strategy and tactical Brand activities (Brand Ecosystem) * Liaise and exchange information with other Brand teams and across functional teams * Collaborate and coordinate with other brand team members, external agencies and other stakeholders the alignment of marketing tactics with overall strategy
Financial Management: * Manages P&L responsibilities for Oncology related to sales and promotional budgets * Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
Basic: * 10 years of relevant marketing and/or commercial experience within the pharmaceutical industry required with 5 years of experience in the Oncology field, including product launches. * Experience within LA markets * Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy * Bachelor’s Degree
Preferred: * Strong written and interpersonal skills, as well as excellent planning and organization skills to support brand launches * Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization * MBA desirable, but not required * Spoken languages: Spanish and/or Portuguese.
Key Leadership Competencies: * With a positive attitude, builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance * Learns, fast, grasps the 'essence' and can change the course quickly where indicated * Raises the bar and is never satisfied with the status quo * Creates a learning environment, open to suggestions and experimentation for improvement * Embraces the ideas of others, nurtures innovation and manages innovation to reality * Demonstrates agility to move and change direction at the speed of the business.
Job Classification: Experienced
Job: GENERAL MANAGEMENT
Primary Location: USA-Illinois-Lake County
Travel: Yes, 25 % of the Time
Req ID: 1702824
Equal Opportunity Employer Minorities/Women/Veterans/Disabled